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Mar 17, 2020

Are you a hidden gem who dreams of being a household name?

From shy introvert to a 7-figure business owner, my soul-sister Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message.

She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena's clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers.

Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way.

Selena has been featured in magazines and websites like Forbes, Fast Company, Inc., Business Insider, Entrepreneur, Success, and The Huffington Post. She has has been a guest on podcasts like Entrepreneur On Fire, Smart Passive Income, and Mixergy. She lives in New York City.

In this episode, Selena dives deep into her story and describes the inspiration behind her work. Selena reveals how she found her value and the different ways we can explain our value to others. Deep down, Selena has a desire to step up and help people in a significant way by creating masterminds and resources. Plus, Selena speaks about putting ourselves out there as an introvert, becoming a role model, and how we can CHOOSE to be an expert if we want to.

In this Episode You’ll Learn: 

  • All about today’s guest, Selena Soo [ 0:45 ]
  • Why Selena’s work matters [ 3:55 ]
  • How to find our value [ 09:00 ]
  • How Selena started working with clients [ 12:55 ]
  • About Impacting Millions [ 15:00 ]
  • About the importance of media for our careers [ 18:30 ]
  • How introverts can put ourselves out there [ 24:45 ]
  • About Selena’s inspiration [ 30:20 ]
  • What Selena is looking forward to [ 34:10 ]
  • How to check out the Impacting Millions resources [ 41:00 ]


Soul Shifting Quotes: 

  • “The moment you put someone on a pedestal is the moment they look down on you.”
  • “We have to build a body of work.”
  • “Success is about pushing ourselves to reach our full potential, but also being comfortable saying ‘no.’”
  • “Choosing to be an expert has healing power.”
  • “The most powerful role models are the people that have made mistakes.”

Links Mentioned: 

Tag me in your big shifts + takeaways: @amberlilyestrom 


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