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May 19, 2020

What is it that makes you come alive?

Today’s guest Sandra Chuma, is a storyteller, filmmaker, and entrepreneur. For more than 15 years, Sandra has successfully blended business leadership, entrepreneurial innovation and creativity. In 2001, prior to attending Columbia University, Sandra partnered with her husband to create OBP (Open Business Process), an IT and management consulting company. Over the course of 7 years they grew the company into a highly successful consulting firm, offering guidance on IT and business strategies, and employing more than 60 consultants. Together, Sandra and her husband led their team in supporting clients operating across the globe, specifically in North America, Europe and Africa. 

Sandra understands that stories of inspiration have the power to shape lives. During her studies at Columbia University, she was captured by the ability of documentary film to tell complex and multi-faceted narratives with sensitivity and depth.

Sandra’s most recent project PLUS!, a documentary about the plus-size fashion industry, was highly regarded for its wit and energy and won her a 2016 Gracie Award. She was also awarded first prize in the NBC Sports CPTR'D Contest for Queens & Knights, her profile of the Gotham Knights – an inclusive rugby team in New York City, which she co-directed and produced. 

The concept for Ndini was born from Sandra’s desire to support and empower the young women in her life, having endured a personal struggle to find representation in the media that celebrated true African potential. Still feeling as though the narratives are restricted, Sandra hopes to provide access to the untold stories of exceptional African women that will resonate, inspire and ignite strength.

In this episode, Sandra describes the inspiration behind her Woman on Fire Summit and reveals how she navigates fear. Then, Sandra dives deep into her story and explains how she uses her words to inspire others.

In this Episode You’ll Learn: 

  • All about today’s guest, Sandra Chuma [ 0:45 ]
  • About the Woman on Fire Summit [ 5:45 ]
  • How to navigate our deepest fears [ 16:30 ]
  • About Sandra’s story [ 21:40 ]
  • How Sandra navigates the guilt of having it all [ 28:45 ]
  • Why curiosity is essential for our purpose + evolution [ 39:30 ]
  • How Sandra elevates her human on a daily basis [ 46:30 ]


Soul Shifting Quotes: 

  • “When fear shows up, it is all about our ego.”
  • “Everything is a blessing.”
  • “The more money we make, the more we can help.”
  • “Purpose is an evolution.”
  • “Purpose is the thing that lights our heart on fire.”

Links Mentioned: 


Tag me in your big shifts + takeaways: @amberlilyestrom 


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