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Jan 14, 2020

Is perfectionism ruining your life?

My good friend and business bada**, Leonie Dawson, is an internationally bestselling author and artist, founder of the Shining Biz and Life Academy, and one of the highest-ranked sales consultants for doTERRA in the world. 

A popular blogger since 2004, Leonie is a well-regarded life and business mentor. She has been recognized as an Australian Business Woman of the Year and Ausmumpreneur of the Year finalist. Leonie is the former editor of the United Nations award-winning Australian Government website for small businesses. 

Leonie can be currently found on the Sunshine Coast, Australia with her husband and two daughters, setting wildly ridiculous goals for herself and consuming vast quantities of tea and Victorian romance novels in equal measure.

In this episode, Leonie explains how to build community in business and the reason her online courses still only cost $100. Leonie dives deep into her story while describing the importance of truth telling + always being unapologetically ourselves.

In this Episode You’ll Learn: 

  • All about today’s guest, Leonie Dawson [ 0:30 ]
  • How to build community in business [ 7:50 ]
  • About the importance of sharing [ 10:30 ]
  • Why creating on-demand is energetically beautiful [ 21:40 ]
  • How to create space for our ideas [ 25:00 ]
  • About rightsizing [ 31:20 ]
  • Advice for growing our businesses [ 42:30 ]
  • Why we need to be unapologetically + joyfully ourselves [ 50:30 ]
  • How to free up space in our brains [ 52:55 ]
  • What Leonie would tell a former version of herself [ 56:00 ]


Soul Shifting Quotes: 

  • “It doesn’t have to be perfect, nothing is perfect.”
  • “So many of my customers are actual friends.”
  • “I don’t need the whole world to love me.”
  • “I only work about ten hours a week.”
  • “The only relationship I have is between me and my customer.”

Links Mentioned: 

Learn more about Leonie at her website: and be sure to follow her on Instagram: @leonie_dawson

Facebook: @leoniedawsonauthor

YouTube: Goddess Leonie

Tag me in your big shifts + takeaways: @amberlilyestrom 


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