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Nov 20, 2018

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LORE: the generational passing down of knowledge by story, myth or legend. It is the way through which our lenses are formed, and it is through it that our entire belief systems come to be.

Today’s guest, Jeanette Schneider, knows all too well about the power our own stories have over our lives. She has set out to help women rewrite theirs- and to help them pass new stories down to the daughters + sons that will go on after them.

Jeanette Schneider is the founder of Lore Advocacy, a network of professional women whose goal is to inspire women to change the world through a gender lens of equality, self-actualization and the fearless shattering of glass ceilings. Jeanette stated Lore and Little Things ( in 2015 as a platform catering to women who want to be part of a conversation that is positive, present and offers no advice other than trust yourself and harm no one. Her debut book, Lore: Harnessing Your Past to Create Your Future was released in September 2018.

I am honored to share this beautifully moving conversation with you today. My hope is that it will spark you to uncover and rewrite the damaging stories that have been handed down to you; so that the little ones we will one day send out in to the world won’t have to.
In this episode:

  • Today’s guest, Jeanette Schneider [ :45 ]

  • iTunes review of the week [ 2:05 ]

  • Jeanette’s new book, LORE, and what lead her to writing it  [ 4:55 ]

  • How the passing of loved ones has given Jeanine clarity + changed the way she lives [ 7:58 ]

  • How Jeanette’s own messaging has transformed through motherhood [ 10:31 ]

  • How to get to the place where we can acknowledge our worthiness [ 13:21 ]

  • How to find our way back to ourselves [ 17:00 ]

  • The grief that comes with accomplishment [ 23:01 ]

  • The process Jeanette takes her readers through in her book [ 25:44 ]

  • How to harness our power as women and how to pass it on to our girls [ 31:55 ]

  • What Jeanette would say to a former version of herself [ 43:25 ]

Soul Shifting Quotes:

  • “It’s the folklore of your life- the lore and the storytelling that passes generationally that can be very beautiful, but can also be very damaging.“

  • “Have I made this my identity, and is this really true?”

  • “Your future-self loves your current-self the way your current-self loves your past-self.”

  • “A girl can’t be what she can’t see.”

  • “There’s a responsibility on the parent to actively raise the next generation of change-makers.”

  • “We’ve seen the world so much change from our moms- what can we now do for our daughters?”

Links Mentioned:

Learn more about Jeanette at and be sure to follow her on Instagram @ms.jeanetteschneider

Tag me in your big shifts + takeaways: @amberlilyestrom

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